The CI change
The last time VIPA changed its corporate identity (CI) was in 2012 in order to be able to position itself more independently on the automation market. The objective back then was to project a more no-nonsense, direct and independent appearance. Now the time has come again. After more than four years as part of the YASKAWA Group, it is time for the next logical step – VIPA is turning “blue”. “The time has come for further integration into YASKAWA,” announced CEO Bob Linkenbach at the works meeting in October 2016 and outlined all the major changes.
The logo that has been in existence since the last CI change will be replaced by a new logo, as VIPA is now officially becoming the “YASKAWA VIPA Controls” division.
“After four years, we have to say that we are no longer VIPA, but YASKAWA – in other words: a division of YASKAWA Europe GmbH,” explains Bob Linkenbach. As “YASKAWA VIPA Controls”, VIPA joins the existing divisions “YASKAWA Robotics” and “YASKAWA Drives & Motion” in the overall brand concept of YASKAWA Europe GmbH. “From the perspective of the customer, we want to be recognized as a company in the YASKAWA team, specializing in the fields of control technology, drive technology and robotics,” emphasizes Bob Linkenbach with regard to this integration step. From a legal perspective, however, VIPA GmbH remains unchanged and will continue to have its own separate legal form.
The new corporate design
YASKAWA and VIPA Controls are now also adopting a new, shared corporate design, the so-called “facet design”. At the start of 2016, VIPA began working with a partner to draft a new style guide in order to highlight being part of the YASKAWA Group. The style guide defines colors, shapes and texts for a shared market appearance in the future. This style guide was adapted to YASKAWA throughout the year and then also adopted by YASKAWA. From November 2016, this new YASKAWA/VIPA style guide will define the corporate design for YASKAWA Europe GmbH and all its divisions and subsidiaries.
New trade fair booth
SPS IPC Drives 2016 will see the first joint trade fair booth in the new corporate design. “At our joint booth at SPS 2016, it will be possible to experience another important step towards integration at first hand,” says Bob Linkenbach in anticipation of the forthcoming trade fair in November. The three divisions VIPA Controls, Robotics and Drives & Motion will be presenting their entire product portfolio under a single banner – that of YASKAWA. The booth will be in the customary location of the VIPA booth (Hall 7, Booth 340); the only difference is that it will be “blue” and consist of a united team representing the three divisions. This trade fair marks the dawn of a new era for VIPA GmbH – as part of something large and entirely new.
Experience all three divisions at a fully redesigned booth at SPS IPC Drives in Nuremberg from 22nd to 24th November 2016.
The entire team looks forward to your visit to Hall 7, Booth 340!